If fraud is found to be active, the Fraud Prevention Suite blocks it from stealing ad fraud budget, and skewing valuable datasets. With them, MyTona was able to scale back the effects of fraudulent purchases within its app.Īdjust uses a five step waterfall of tools that analyzes every install engagement event, in the moment. MyTona combined two powerful tools to take on fraud: The Fraud Prevention Suite, and Purchase Verification. MyTona needed a way to stop mobile fraud from reaching its UA budgets, skewing datasets and, ultimately, affecting its ability to make decisions about the strategic direction of the app. When it came to in-app purchases, MyTona consistently received around 20% discrepancy in purchases from Google’s Play Store, and around 3% from the App Store compared with real purchase value data. For instance, in South East Asia, MyTona saw a higher rejected installs rate - more than 2%, compared to tier one countries, where it's usually 0.7%. This was further complicated as it began new user acquisition campaigns across countries which are known to have a higher rate of fraud. The company’s principle issue was that as the number of paid installs increased, fraud grew too. Since working with Adjust, MyTona has acquired more than 12 million users across all platforms: including iOS, Android and Windows. Furthermore, if your game includes in-app purchases, it’s probable that some users have tried to steal them. If you’re a Game publisher and have paid for mobile advertising to attract new users, it’s very likely that your campaign has been tainted by one of the five kinds of mobile ad fraud we know to exist. Looking at the distribution of ad fraud among all the verticals Adjust measures, Games accounts for a third of all fraud blocked by the Fraud Prevention Suite.
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